The Board of Control for Cricket in India has suggested that it may not consider IPL title sponsorship bids from Chinese brands to avoid association with countries with tense relations with India. Vivo’s association with IPL is ending, and IPL 2024 marks a new chapter in sponsorship. The bidding process begins with a reserve price of Rs 360 crore per year. The BCCI has explicitly stated in the Invitation to Tender document that Chinese companies are not encouraged to bid for IPL title sponsorship rights. Companies associated with nations perceived as unfriendly to India must submit additional documents. The decision to exclude Chinese brands comes in response to strained diplomatic ties between India and China due to border disputes, leading to an anti-China sentiment in India. BCCI has also barred Fantasy Gaming and cryptocurrency firms from participating in the bidding for IPL title sponsorship rights.