Dwayne Johnson Takes Control of ‘The Rock’ Brand, Teams up with TKO Group Holdings

Dwayne Johnson Takes Control of ‘The Rock’ Brand, Teams up with TKO Group Holdings

“The Rock” is a name derived from Johnson’s father, WWE Hall of Famer Rocky Johnson, the first Black champion in WWE history. Johnson, in an interview on CNBC, hinted at the financial value of the deal with WWE but said that the name “The Rock” means a lot to him personally.

Johnson, a movie and wrestling star, has a business portfolio that includes his production company Seven Bucks Productions, tequila brand Teremana Tequila, and energy drink company ZOA Energy. He said on CNBC that this will be his first time serving on the board of a publicly traded company. TKO Group Holdings Inc says Johnson’s board appointment, effective Tuesday, reflects its “commitment to delivering long-term value and strong performance for shareholders through strategic growth initiatives across both UFC and WWE.”

He has won eight WWE championships, has a New York Times bestselling autobiography, “The Rock Says”, and starred in movies including “Fast X”, “Black Adam”, “Jungle Cruise”, and ”Jumanji: Welcome to the Jungle”.

Shares of TKO Group surged more than 19 percent in morning trading after TKO announced WWE’s weekly television show “Raw” will move to Netflix next year as part of a major streaming deal worth more than USD 5 billion.

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